India has witnessed the massive change over the last couple of decades. Information Technology has proved to be the most important factor for enhancing and also redefining various sectors like retail, real estate, education, and other sectors in India. IT & ITES sectors given massive well-paid employment opportunities within India. Because of this increase in higher purchasing power, change in lifestyle & taste of buyers.
The government of India’s ambitious flagship plan of Digital India with the vision of transforming India digitally empowered society and knowledge economy. Under this program, the Government of India provides Digital Infrastructure as a core utility to every citizen. The Government is providing various services in a real-time form on online and mobile platforms. Availability of digital services and resources in various Indian Languages. The digitally transformed services for improving the ease of doing business. Making financial transitions electronics and cashless. Key technologies and trends changed the scenario of marketing.
All the above developments changed the buying habits of Indian Citizens. The impact of this is not limited to the city but also in upcountry parts of India. Under Covid 19 lockdown, the need for Digital Marketing developed drastically. In online shopping, customers search required products available in the market and go through reviews before placing an order. This has affected offline retail business. To cope up with this competition local retailers and small businesses need to have an online presence in the market. This is a critical situation for them, they need to go Digital if they want to survive in the market.
As per the current statistics, more than 75 percent of consumers shop online at least once a month. It is observed that during the festive season there is a huge increase in online shopping. All of these purchases have a measurable impact on retailers. If small businesses and retailers go online they will cross the boundaries and they can sell their products and services Globally.
Why do retailers need an online presence? How Digital Marketing is useful for small businesses?
Substantial changes in traditional marketing. The requirement of door-to-door or mouth publicity not required in the current scenario. Every small piece of information is available at your fingertips. We can certainly say that in current situations traditional marketing is not useful to sustain in the business. With traditional marketing methods, it’s very difficult for small and retail businesses to compete with large companies or organizations. Big businesses are having money to spend on various media like TV, Print, and outdoor. However small and retail businesses cannot afford to spend money on such media.
New media ie. Digital Marketing is going to play a vital role in the near future. Today everyone preferred Digital Marketing for the promotion of products or the launch of new products. Lots of startups launched on Digital platforms. This required less manpower as compared to traditional marketing. Digital Marketing is cost-effective and we can measure the result accurately as compared to other marketing tools. We can target the required audience in a better manner than traditional marketing. With a small budget, we can connect to the required target audience effectively.
The government of India’s ambitious plan of Digital India, which offers various real-time online services also encourages citizens of India to go online for other than government services. They are finding it easy to use, and which also saves time and money. There is an increase in online banking, online tax payment, and online bill payments transactions. In Covid Pandemic a lot of educational institutes started online courses. Today’s students have started using apps like zoom, google meet, and other applications. So in near future, they will prefer to go online for their various daily requirements. Readers prefer to read newspapers online instead of having printed copies of newspapers. They can read it at their convenience.
Today almost all major towns in the city, as well as the upcountry part of India, are connected with mobile and internet services. There is an increase in internet users, most of them are through mobile phones, which is having higher engagement than any other media.
Other than the above factors there are some more benefits of Digital Marketing for local Small businesses and retailers. The digital marketing tools are more affordable than the other media available.
The scope for Digital Marketing is getting wider, Digital Marketing going to be the most powerful in near future. You can connect with your customers in local languages. In the near future websites will be in multiple languages or with English and the local language of the particular market.
Today small businesses and retailers are having a lot of options in Digital Marketing and Social Media Marketing to promote their products and services. Most of the customers search for information about products or services either on search engines, websites or on social media platforms before final buying decision.
The options of Google ads( Both search ads and Display Ads) and advertisements on Facebook and Instagram are also affordable for the retail business. Big Corporates can hire services from Digital Marketing Agencies. However, retailers need not hire a Digital Marketing Agency and pay more money because specialist freelancers are also available to do the job of Digital Marketing as per the requirements of the clients. The other option for small local business owners is to learn Digital Marketing through the Digital Deepak Internship program. To get more information click here for more details about how of internship program helps to create own website and get new business.
Through websites and other Digital Marketing options retailers can also connect and engage with their customers, instead of losing loyal customers and business. A lot of options like lead generation, deep marketing automation are available to connect with the target audience and grow the business. Engaging content on a website also helps to get a better ranking of a website. The good content helps for the organic ranking of the page on search engines. The best part of Digital Marketing you can change the campaign as and when required.
A lot of small restaurants and retails shops already started using social media marketing like Facebook and WhatsApp for promotions of their business. Examples are available where these small and retail shops got success using social media marketing. Facebook pages and Facebook ads help them to grow their business. Nowadays they also ask their loyal customers to write a review about them, which helps them to get new customers.
In short Digital Marketing is going to play a big role in the success of small and retails businesses. From connecting with potential customers, brand building, lead generations, and conversion.
Your website is the face of your business. If you create your website considering your target audience followed by creating engaging content on the website the chances of getting success in business are very high. Apart from this, you need to use various tools like google ads, Facebook ads, and other social media advertisements as and when required.
Digital Marketing is going to be the right choice for small and retail businesses in India.
So Digital Marketing is a success key for Small and Retail businesses in the near future.
If you have started a new business or planning to start a new business, here are 8 Important reasons why Digital Marketing is important. For more details click here. This article will certainly useful to you.
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